GNC WOMEN'S BRAND VIDEOS

As part of my contracted role with GNC, I got to help lead a slew of special launch projects. From new Total Lean products and the weight loss supplement brand Slimvance to to this entirely new offering of GNC solutions designed specifically for women’s needs. The end goal was to build a sub-brand that connected with women of all ages and stages, but GNC wanted to do extensive testing throughout the brand development process before anything went to market. As part of that testing, they asked my team to conceptualize and create four videos that represented different versions of this new brand that were each strategically and aesthetically distinct from one another. These are the brand concepts we came up with.