For nine weeks, we rolled out the individual story of each maker and their unique creation across social, email, and ecomm. Every Sunday night, Instagram and TikTok went nuts as we posted a sneak peek at the next limited edition icon set to drop that Tuesday morning. Dickies account follows soared, and the Dickies Blank Canvas posts proved to be among the most-engaged-with content in the brand’s social media history. An invite to apply to be in the next wave of #DickiesBlankCanvas drew even more chatter, including over 600 official applications via Dickies’ website.